Insight on Coaching

Coaching for African American Audiences and Teams

Season 5, Episode 2 - Air Date: January 14th, 2008

Audio File - Length 55:06, File Size - 12.6 MB

African-Americans have had major influence on societal/cultural trends and business innovations, yet this group remains largely underrepresented in the corporate world. The group makes up just a small fraction of Fortune 500 company leadership, major college campus populations, and business school graduates.

How can coaching help companies find, attract and retain African-American talent?

What issues are important for coaching African-American business teams or marketing to African-American audiences?



According to the U.S. Census Bureau, as of July 1st, 2006, the estimated population of African Americans in the United States is 40.2 million, making up 13.4 percent of the total U.S. population.

However when looking across the business landscape, many experts note that African Americans still remain largely underrepresented in the corporate world.

In 2006, the Executive Leadership Council (ELC), a professional network for senior-level African American executives, found that 32% of the top 500 publicly traded companies do not have African American board directors and 68% have at least one.

Why is this group under-represented within Corporate America today? And how are coaches who specialize in working with African American audiences and teams helping to cultivate and grow leaders within this group?

Our panel of experts address these questions and more.

Highlights of the show include:

  • How coaching African Americans can be distinctive fromother groups.
  • The importance of embedding acceptance and diversity as cultural values within an organization.
  • How unique characteristics specific to the African American cultural group translate within the business world.
  • Best practices and examples of how McDonald’s has become a global diversity leader.
  • Why it’s important for African American managers to demonstrate accountability in overcoming obstacles in the workplace.
  • The work coaches are doing in helping non African-American managers and employees in uncovering their own paradigms and limiting beliefs.

This podcast is part of the Insight on Coaching series. For additional information, visit the Insight on Coaching Home Page.