Insight on Coaching

Coaching for Hispanic/Latino Teams and Audiences

Season 4, Episode 18 - Air Date: December 10th, 2007

Audio File - Length 55:01, File Size - 12.5 MB

American workplaces are increasingly diverse in race and culture. In particular, the Hispanic/Latino population - young, U.S.-born and educated, and primarily English speakers – have an entrepreneurial bent that is helping to fuel the U.S. economy, and are poised to bring about the next American social and cultural revolution. In this program, we’ll explore the growth of Hispanic/Latino audiences and look at how coaching helps to address a population that largely represents our country today. We’ll also discuss the key issues in coaching Hispanic/Latino teams in business.

Guests

• Donna Maria Blancero, VP, Research Divsion, National Society of Hispanic MBAs
• Rose Mary Bombela-Tobias, Coach and Principal, Global Diversity Solutions Group
• Deborah Deras, Coach and Co-Founder, Synergy Unlimited
• Lea Ybarra, Executive Director, Center for Talented Youth, Johns Hopkins University

Summary

According to 2000 data from the U.S. Census Bureau, the Hispanic/Latino population in the United States grew 38.8 percent to more than 31 million, and is expected to reach 44 million by 2010.

HispanTelligence reports the number of Hispanic-owned businesses in the United States is expected to grow 55% in the next six years to 3.2 million, with total revenues surging 70 percent to more than $465 billion.

However in contrast to these trends, studies done by many organizations like the Hispanic Association on Corporate Responsibility (HACR) conclude that 71% of top U.S. companies lack Hispanic representation on their boards.

Why is the Latino community underrepresented in Corporate America today?

And how are coaches guiding both corporations and individuals in creating more opportunities for this diverse and growing group? Our panel of experts address these questions and more.

Highlights of the show include:

• How coaching Latinos can be distinctive from other groups.
• How cultural values like the importance of family impact Latino professionals in the workplace.
• The challenges Latino executives typically face in moving up the career ladder.
• Generational differences in younger Latinos versus those in the Baby Boomer and Traditionalist generations.
• How coaches are helping Latino professionals in areas including networking, recruiting, and discussing their strengths.
• The differences Latina women face in the workplace from Latino men.

This podcast is part of the Insight on Coaching series. For additional information, visit the Insight on Coaching Home Page.