Insight on Coaching

Coaching for Success: Why Style Matters in Business and Politics

Season 4, Episode 7 - Air Date: September 17th, 2007

Audio File - Length 55:11, File Size - 12.6 MB

The Presidential election is a year away, and the field is crowded with candidates. With a 24 hour news cycle and cameras watching their every move, presentation can often be as important as policy for politicians looking to win at the polls. It’s well known that voters respond to charisma, But are charismatic people necessarily good leaders? Can leadership qualities be overlooked because of a lack of charisma?Is the style necessary to be a successful politician the same as that required of a successful CEO? This program explores leadership styles and how coaching can impact success at the ballot box and in business.

Guests

Summary

According to the Boston Globe (Sept 2nd, 2007), the 2008 race has already set new benchmarks for the use of political consultants, with two candidates, republicans Mitt Romney and
John McCain, having already spent more on consultants in six months than what the eventual 2004 nominees, John F. Kerry and George W. Bush, spent on professional advisers for their
entire campaigns.

Why are both presidential candidates and many executives turning to coaches who specialize in political and professional image for help? Popular studies conclude that people form an impression
of us in 7 to 11 seconds, making decisions based solely on our appearance, including our educational level, trustworthiness, social position, success, and moral character.

Our panel discusses why appearance is important for prominent public figures, explains why we derive so much meaning in what we see, and shares best practices and tips on topics including
professional image, presentation style, and communication.

Highlights of the show include:

  • Why appearance and image are important in politics and business.
  • Instances where “just being ourselves” isn’t enough.
  • Non-verbal and verbal communication “no-no’s” to avoid.
  • What can happen when politicians adopt behaviors that worked well for others.
  • The role emotional intelligence plays in appearance, image, and presentation.
  • The impact of image coaching on confidence, presentation, self actualization, and esteem.

This podcast is part of the Insight on Coaching series. For additional information, visit the Insight on Coaching Home Page.