Insight on Coaching

Coaching Successes with Web 2.0

Season 5, Episode 3 - Air Date: February 4th, 2008

Audio File - Length 54:55, File Size - 25.1 MB

Web 2.0 has been hailed as the business revolution in the computer industry, changing how the world uses and views the World Wide Web. Technologies such as blogs, wikis, podcasts, RSS feeds, social software and more are an increasingly integral part of business success today.

How does Corporate America define and use Web 2.0 and what are the key characteristics, issues and innovations of Web 2.0?

We’ll also talk with coaches and other experts about working with Web 2.0 and its potential to transform companies and result in business success.


  • Robyn Logan, Strategy Director and Founder, International Coaching Academy
  • Larry Magid, Co-Author, MySpace Unraveled, Co-Director,
  • Derrick Sorles, Co-Owner,
  • Dave Taylor, Founder and Principal, Intuitive Systems


According to Forrester Research, there will be “strong demand” for Web 2.0 tools across enterprises in 2008. Even though 42% of enterprises say adding Web 2.0 tools is not on their agenda, according to a Q3 2007 survey, Forrester expects that half of those will change their mind and embrace Web 2.0 tools by year end.

Additionally, the April 17th, 2007 issue of The Economist: states that “Web 2.0 has moved from buzzword to reality in many of the world’s largest corporations”, according to a survey of 406 senior executives worldwide by the Economist Intelligence Unit. According to the survey, almost 80% of corporations believe Web 2.0 has the potential to increase revenues.

But what exactly is Web 2.0? How can both large corporations and entrepreneurs understand and harness its capabilities?

And how can coaches use Web 2.0 to both expand their business and interact with clients in new ways?

Our panel of experts address these questions, discussing how coaches can use blogging, social networks, and other online collaboration tools to their advantage.

Highlights of the show include:

  • An overview of why Web 2.0 is changing the way we do business.
  • An introduction to technologies including peer content production, social networking, Web services, and collaboration tools.
  • Why Web 2.0 can be critical to the success of independent coaches and entrepreneurs alike.
  • The challenges that prevent some people from embracing Web 2.0.
  • How coaches can use technologies like blogging and social networking to their advantage.

This podcast is part of the Insight on Coaching series. For additional information, visit the Insight on Coaching Home Page.